Next on line is the AAA school of Advertising, with only two campuses in Randburg and Cape Town. This prestigious, top of the range private institution offers degrees and diplomas in the advertising and marketing field. Copy writing, Integrated Marketing Communications, Graphic design, Digital marketing and more. The AAA school of Advertising is one of the best in the advertising and marketing industry. This institution is more than just a speciality school, its a brand that is well known and respected internationally as well.
Because of its reputation, AAA graduates are known for their credibility and sharp advertising skills and creativity in major advertising and marketing companies in the country. AAA offers industry experience through practical sets of subjects and intellectual activities, third year internships and client to student presentations and assignments. With the high standards of excellence promoted and expected 80 % attendance register for each subject, AAA expects only the best from their students. With a qualification from AAA, you will be equipped with sharp skills and knowledge and guaranteed to be one of the best.
Life at AAA (Johannesburg) is basically hard work and no play. The institution excels academically evident in the number of Lories (Advertising awards) scooped by its creative students, but its no place for socialites. With just a single cafeteria with a pool table, two small computer labs, one small library and no student clubs or variety of sports clubs, entertainment or simple fun, AAA students focus on meeting dead lines and the high academic expectations from experienced industry lectures in a like minded environment. Its more of an office than a school. This institution has a reputable list of alumni’s’ making waves in the advertising industry. It is indeed one of the best in the game. This is where the Ad industry shops for the best graduates in advertising. A true meaning of its motto.
The down fall...
Charging around R40-000 to R50-000 per year for duration of 3 years, these fees are not inclusive of study books, accommodation or residence. Students are expected to cover such costs separately from the tuition fees. (Where is all the money going?) The Joburg campus is located in a small building enough for the small number of students accepted each year( with no residence) prior to their level of creativity and understanding of the marketing and advertising industry assessed at the interview process before admission is granted. The same as AAA is the AFDA School of motion picture in Auckland Park; it is South Africa’s leading film and production school developing the best talent in the film industry locally and internationally. Evident to their student short films broadcasted on the SABC and other private independent TV channels to show case the standards of excellence and creative intellectualism of its students.
With such prestige, post apartheid Joburg commands respect as an elite city and a New York of Africa evident in its host of top performing institutions making South Africa the centre for growth and development in the developing Africa.